37.—(1) An application for the registration of a trade mark required or permitted to be advertised by section 18 or 68 of the Act shall be advertised in the Gazette during such times and in such manner as the Registrar may direct.
(2) In the case of an application with which the Registrar proceeds only after the applicant has lodged the written consent to the proposed registration of the registered proprietor or the applicant for the registration of another trade mark, the words “By Consent” and the number of the other mark shall appear in the advertisement.
(3) If no representation of the trade mark is included in the advertisement of the application, the Registrar shall refer in such advertisement to the place or places where a specimen or representation of the trade mark is deposited for exhibition.