Supply on continuing basis
4.—(1)  Regulation 3 shall not apply to goods or services supplied to a consumer on a continuing basis under a contract between the consumer and supplier, unless the goods or services are deemed to be unsolicited goods or services under this regulation.
(2)  If a consumer is being supplied with goods or services on a continuing basis and there is a material change in the goods or services, or in the supply of the goods or services, the goods or services shall be deemed to be unsolicited goods or services from the time of the material change unless the consumer consented in writing to the material change.
(3)  A consumer shall not be taken to have consented to a material change for the purposes of paragraph (2) merely because the supplier gave notice to the consumer to the following effect: that the supplier will supply the materially changed goods or services to the consumer unless the consumer instructs the supplier not to supply those goods or services.
(4)  For the purposes of paragraph (2), a “material change” does not include —
(a)a change to the price of goods or services or a renewal of an existing supply of goods or services, if the goods or services are not otherwise changed; or
(b)a change that a reasonable person in the position of the consumer would not view as being material.