Directions to licensed international market agent
35.—(1)  The Authority may give to a licensed international market agent a written direction that relates to the organising, promoting or conducting of casino marketing arrangements and the licensed international market agent shall comply with the direction as soon as it takes effect.
(2)  The direction takes effect when the direction is given to the licensed international market agent or on a later date specified in the direction.
(3)  The power conferred by this regulation includes a power to give a direction to a licensed international market agent to adopt, vary, cease or refrain from any practice in respect of the conduct of casino marketing arrangements.
(4)  A direction under this regulation to a licensed international market agent shall not be inconsistent with the Act or the conditions of the international market agent’s licence.
(5)  Any licensed international market agent who or which fails to comply with a direction under this regulation shall be liable to disciplinary action under regulation 42.
(6)  Where a licensed international market agent has been subject to disciplinary action under paragraph (5) (referred to in this regulation as the first disciplinary action) and continues to fail to comply with the direction of the Authority, such failure shall constitute a fresh ground of disciplinary action for every day or part thereof that the failure continues after the first disciplinary action.