APPENDIX 2
RESTRICTIONS THAT MAY BE APPLIED ON ADVERTISEMENTS PROMOTING CERTAIN MEDIA SERVICES
1.OVERVIEW
Paragraph 6.3.3 of the Code provides that there are certain exceptions whereby a Dominant Person may impose specific restrictions on advertisements promoting certain media services.
2.APPLICATION
The restrictions are applicable for advertisements promoting any broadcasting service licensed under the Broadcasting Act (Cap. 28) or any newspaper authorised for publication under the Newspaper and Printing Presses Act (Cap. 206) (hereinafter each referred to as “Licensed Media Service”).
3.NON-DISCRIMINATION
A Dominant Person may exercise the right to impose the restrictions. However, once exercised in relation to any specific Licensed Media Service, the restrictions must be applied on a non-discriminatory basis to ALL advertisements promoting other similar Licensed Media Service, including advertisements promoting similar Licensed Media Service provided by the Dominant Person or its Affiliates.
4.RESTRICTIONS
(a)Advertisements promoting any Licensed Media Service should not make comparison with other media services, directly or by implication, so as to disparage or denigrate such other media services.
(b)The following restrictions are only applicable to advertisements promoting any broadcasting service licensed under the Broadcasting Act:
(i)the advertisement should not include a call to action, such as asking the viewers to switch to the subject broadcasting service;
(ii)the advertisement should not state any specific time and date of the programmes broadcast on the subject broadcasting service; and
(iii)the advertisement promoting any programme broadcast on the subject broadcasting service should not be broadcast during the broadcast of any programme of the same genre on the Dominant Person’s broadcasting service.
[S 380/2011 wef 02/07/2011]