3.—(1) For the purposes of section 61(1)(c)(ii) of the Act, the relevant particulars of any election advertising in any website shall be shown conspicuously —
(a)
on the first opening page of the website containing any election advertising; and
(b)
on the page first displayed for every sub-directory of the website if the relevant particulars of the election advertising in the sub-directory are not the same as those on the first opening page of that website.
(2) For the purposes of section 61(1)(c)(ii) of the Act, the relevant particulars shall be shown as follows on every election advertising sent by electronic mail or micro-blog or by or through a social networking service, an SMS service or MMS service, or sent as a web log entry or as a message in a chat room or discussion forum:
(a)
in the case of electronic mail, the relevant particulars shall appear at the beginning of the message in a font that is not smaller than the font of the message text;
(b)
in the case of advertising in a micro-blog post or by or through a social networking service, the relevant particulars shall appear in the sender’s user name and his account profile page, or prominently on the landing page or homepage associated with the sender’s micro-blog account or the sender’s social networking service account, as the case may be;
(c)
in the case of advertising in an SMS message or MMS message, the relevant particulars shall appear at the bottom of the screen displaying the message; and
(d)
in the case of a web log entry or a message in a chat room or discussion forum, the relevant particulars shall appear —
(i)
in the sender’s user name and his account profile;
(ii)
prominently on the landing page or homepage associated with the sender’s web log, chat room or discussion forum account; or
(iii)
if sub-paragraphs (i) and (ii) are inapplicable, at the beginning of the message in a font that is not smaller than the font of the message text.
(2A) For the purposes of section 61(1)(c)(ii) of the Act, the relevant particulars of every election advertising that is a recorded program of speech, music or other sound made available over the Internet as a digital audio file shall be shown adjacent to or immediately above or below any icon representing or link to the file on the webpage of the website from which the recorded program may be downloaded.
(2B) For the purposes of section 61(1)(c)(ii) of the Act, the relevant particulars of every election advertising that is a recorded program of images (whether or not accompanied by any sound) made available over the Internet as a digital video file shall be shown adjacent to or immediately above or below any icon representing or link to the file on the webpage of the website from which the recorded program may be downloaded.
(2C) For the purposes of section 61(1)(c)(ii) of the Act, the relevant particulars of every election advertising published as or using an electronic media application shall be within the election advertising itself, except that where the election advertising is too small to include the relevant particulars in a legible manner (such as but not limited to a micro-bar, a button ad or a graphic or picture link), the relevant particulars shall be shown as follows:
(a)
for an electronic media application that allows the viewer to click on it, the viewer must be taken to a landing or homepage that prominently displays the relevant particulars;
(b)
for an electronic media application that does not allow the viewer to click on it, the relevant particulars must be prominently displayed on a clearly identifiable website that the election advertising was drawn from.
(2D) For the purposes of section 61(1)(c)(ii) of the Act, the relevant particulars of any other election advertising that is not, or is not contained in, a printed document shall be stamped, engraved or otherwise marked prominently, indelibly and legibly on any surface of the election advertising itself.
(3) In this regulation, “relevant particulars”, in relation to any election advertising, means —
(a)
the name and address (not being a post-office box) of the publisher of the election advertising; and
(b)
the name and address (not being a post-office box) of every person for whom or at whose direction the election advertising is published.
(4) Where the publisher of any election advertising or the person for whom or at whose direction any election advertising is published is an unincorporated association or society, it shall be sufficient for the purposes of this regulation to state the name and address of the association or society, as the case may be.