1. These Rules may be cited as the Legal Profession (Publicity) Rules.
PART I
PRELIMINARY
Definitions
2. In these Rules, unless the context otherwise requires —
“firm” means a firm of advocates and solicitors and includes a sole-proprietorship, a partnership of 2 or more advocates and solicitors, and any other form of legal entity by which advocates and solicitors are permitted by law to practise;
“publicity” means any form of advertisement and includes any advertisement —
(a)
printed in any medium for the communication of information;
(b)
appearing in, communicated through or retrievable from, any mass medium, electronic or otherwise; or
(c)
contained in any medium for communication produced or for use by a firm,
and its derivatives, and “publicise”, “publicised” and “publicising” shall be construed accordingly.
Application
3. These Rules shall apply to every advocate and solicitor, whether he is practising as a principal in private practice or in partnership or association with, or in the employment of, another advocate and solicitor .