2.—(1) In these Regulations, unless the context otherwise requires —“advertisement” means any visual form of advertising exhibited or displayed on any hoarding, structure, apparatus or device erected on, in or over any premises or land and visible from any street or building and includes any advertisement that is projected on to any external surface of a building or structure by light or any other means; |
“building line” means the regular line of a street and includes a line prescribed by the competent authority under the Planning Act (Cap. 232) on either side of a street beyond which no building abutting such side shall traverse; |
“electronic billboard” means any frame or panel specially designed for displaying advertisements consisting of visual moving pictures by electronic means that is —(a) | affixed onto any premises and visible from any street or adjacent premises; | (b) | erected on or over any premises and visible from any street or adjacent premises; or | (c) | erected within any premises; |
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“illuminate”, in relation to any advertisement, signboard or skysign, means illuminate by design or adoption by an internal or external artificial source of light directly or by reflection; |
“"licence" ” means a licence issued under these Regulations and “licensee” shall be construed accordingly; |
“signboard” means a display of the name, registered trade mark or nature of the trade, business or profession of any person in the form of a notice or sign printed, painted, carved, engraved or otherwise delineated on or affixed to any place or premises and visible from any street or building which exceeds half a square metre in area and in respect of the place or premises to which it is affixed contains only —(a) | a reference to the identification or description of the place or premises; | (b) | a reference to the identification or description of any person residing or carrying on an occupation at the place or premises; | (c) | particulars of any occupation carried on at the place or premises; | (d) | such directions or cautions as are usual or necessary relating to the place or premises or any occupation carried on thereat; | (e) | particulars or notification required or permitted to be displayed by any written law; or | (f) | particulars relating to any service provided at the place or premises; |
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“skysign” means any erection consisting of a frame, hoarding, board, bar, pillar, post, wire or any combination of such things, or any erection of a like nature, or any visible object which floats or is kept in position by wire or other flexible attachment, displayed for the purposes of any trade or business carried on for the purposes of gain and in such a position as to be conspicuously visible against the sky and from any street or building. |
(2) Any reference in these Regulations to a person who exhibits an advertisement, electronic billboard, signboard or skysign shall be construed as a reference to the person who himself or by his employee or agent exhibits or causes to be exhibited the advertisement, electronic billboard, signboard or skysign, and shall include —(a) | the owner and occupier of the land or building on which the advertisement, electronic billboard, signboard or skysign is exhibited; and | (b) | any person to whose goods, trade, business or other concern publicity is given by the advertisement, electronic billboard, signboard or skysign. |
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(3) A person to whose goods, trade, business or other concern, publicity is given by any advertisement, electronic billboard, signboard or skysign shall be taken to have exhibited or caused to be exhibited the advertisement, electronic billboard, signboard or skysign if the person who himself or by his employee or agent exhibited or caused to be exhibited the advertisement, electronic billboard, signboard or skysign is not known or cannot be found in Singapore. |
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