1. These Rules may be cited as the Legal Profession (Publicity) Rules.
PART I
PRELIMINARY
Definitions
2. In these Rules, unless the context otherwise requires —
“law firm” and “law practice” have the same meaning respectively, as in the Legal Profession (Professional Conduct) Rules (R 1);
“publicity” means any form of advertisement and includes any advertisement —
(a)
printed in any medium for the communication of information;
(b)
appearing in, communicated through or retrievable from, any mass medium, electronic or otherwise; or
(c)
contained in any medium for communication produced or for use by a firm,
and its derivatives, and “publicise”, “publicised” and “publicising” shall be construed accordingly.
Application
3. These Rules shall apply to every advocate and solicitor, whether he is practising as a principal in private practice or in partnership or association with, or in the employment of, another advocate and solicitor or in a law corporation or a limited liability law partnership.